Retrieval eligibility
Check robots directives, OAI-SearchBot access, canonical URLs, server-rendered content and whether important product information is publicly retrievable.
CHATGPT SEARCH VISIBILITY
Can ChatGPT find, understand and accurately represent your SaaS?
ChatGPT visibility is not one ranking. Growthract separates technical eligibility, brand mentions, source citations, answer accuracy and competitor presence so you can see what was actually observed.
Access
OAI-SearchBot access
OpenAI says public sites can appear in ChatGPT search and recommends allowing OAI-SearchBot when you want content discoverable, surfaced, cited and linked.
Optimization focus
What actually matters
Accessible public pages, clear entity information, useful answers and commercially relevant pages that directly satisfy the questions buyers ask.
Evidence boundary
What this does not prove
Crawler access creates eligibility for discovery. It does not guarantee that ChatGPT will mention or cite a page.
AUDIT
What Growthract checks for ChatGPT
Entity clarity
Check whether company, product, audience, category and offer are described consistently enough to reduce ambiguity.
Answer-ready pages
Inspect whether commercially important pages answer the specific questions a buyer could ask ChatGPT instead of relying on generic marketing copy.
Observed visibility
Track real captured responses separately from simulated analysis, including mentions, citations, accuracy and competitor presence.
MEASUREMENT
Measure the signals separately
01
Brand mention rate across a fixed prompt set
02
Direct source citations and cited URLs
03
Answer accuracy when the brand is mentioned
04
Competitor presence against the same prompts
05
Observed evidence kept separate from simulations
EVIDENCE
Supporting research and observations
Citation readiness framework
How access, relevance, entity clarity and evidence affect citation readiness.
Read evidence →AI citation auditing
A measurement framework that keeps mentions, citations and competitors separate.
Read evidence →Observed vs simulated answers
Why simulated answers should never be reported as observed ChatGPT evidence.
Read evidence →ChatGPT visibility FAQ
Can allowing OAI-SearchBot guarantee a ChatGPT citation?
No. Allowing retrieval can make public content eligible for discovery, but it does not guarantee that ChatGPT will mention, use or cite a page.
How should ChatGPT visibility be measured?
Use a fixed relevant prompt set and track brand mentions, source citations, answer accuracy and competitor presence separately over time.
Does Growthract treat simulated ChatGPT answers as real observations?
No. Simulated analysis and captured observations are different evidence classes and should be labelled separately.
See what ChatGPT can actually find.
Start with observable evidence. Then fix the retrieval, entity, content and measurement gaps behind it.
Run a free visibility check