Entity Intelligence

See whether machines can clearly resolve your business.

We check whether your company, product and services are described the same way everywhere — your own structured data, any alternate names you use, and what public sources say about you.

Entity Clarity

Why this dimension needs attention

Four signals decide whether search engines and AI can tell what you actually are.

Structured data

Organization markup found on the homepage.

Present

Primary entity name

Product and company names are used inconsistently.

Ambiguous

Aliases

Some of the other names you go by are not linked back to you.

Partial

Public references

Few outside sources describe you the same way twice.

Limited

The short version

If your own site can't agree on what you are,
nothing else will guess right.

First-party evidence

Your own website is the starting point.

Everything starts with your own site. If it can't tell a consistent story about who you are, no amount of outside evidence fixes that.

Names and aliases

Check whether the business and product names are used consistently enough to support clear resolution.

Structured data

Inspect Organization, SoftwareApplication and other relevant structured data when present.

Relationships

Look for clear connections between company, products, services, URLs and supporting pages.

Content clarity

Determine whether key pages clearly explain what the business is, what it offers and who it serves.

Public evidence

External evidence can support the picture — not replace it.

Public sources can back up what your site already says. They can't invent clarity your site doesn't have.

Wikidata

Matched entity evidence

When an entity can be matched through the official website and other appropriate identifiers, Wikidata can add public entity evidence to the current picture.

Public web

Supporting observations

Public crawl or historical evidence can help establish whether certain pages or representations have existed publicly.

Evidence boundary

Absence from Wikidata alone does not establish poor entity clarity, weak search performance or low AI recommendation likelihood.
Ready when you are

See what Growthract already knows about your website.

No setup marathon. Point it at your site and see what is already there.

Analyze your website